SEO - Introduction

• 1. What is SEO ?
• SEO(Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies.SEO is an integral part of any digital marketing strategy. 
• It is a process of maximizing the visibility of websites in search engines, in the results they generate and getting the optimum level of relevant traffic directed to one’s site .
• 2. What is Crawling ?
• Search engines use internet bots called ‘crawlers’ or ‘spiders’ to index websites on the World Wide Web and keep their indexes updated. This process is called crawling or to put it in easier terms, crawling is the process of reading and cataloging websites on the internet. In collaboration with these spiders, algorithms are written to generate results from the indexes created by these internet spiders.

The process or methods through which, firstly, a website is made easier to index for a search engine’s spiders and secondly, made as responsive as possible to the algorithms of search engine, is what a large part of search engine optimization is all about.

• 3. SEO - Paid Results and natural Results.
• Remember, SEO deals with improving the ‘organic’ or ‘natural’ results that a search engine generates for one’s website. Organic here means that the results are not optimized through paying the search engine as is done in ad based optimization to get paid or sponsored results, which involves different set of strategies or tactics, as well as payment. That is another search engine marketing methodology altogether.

• 4. Common SEO techniques
• SEO is a part of search engine marketing (SEM), which is made up from 
• SEO paid advertising, SEO being natural or organic reach .
• On-page and off-page SEO .
• On-page optimization includes optimization of elements on the page itself, meaning optimizing a website according to the SEO guidelines (keywords , optimizing the meta description, HTML code, title tags, and alt tags, that’s the foundation for on-page SEO). 
• Think of your audience and the keywords they’re searching for, and try to create and optimize your website content around those keywords.
• A meta description is the short description that appears below your URL on a search engine results page and below a headline in a social post.
• Alt text refers to the word or phrase that can be attributed to a picture file to help it be indexed for searched. 
• The title tag refers to the title of your web page, or the main heading you see in the search engine results pages.
• Page security is more important .By enabling SSL, you increase the likelihood that a third party doesn’t come between your web server and the visitors’ web server, ensuring that information entered on the site is safe. Likewise, Google actually prefers sites that are SSL-enabled, making it essential to boosting visibility.
• In addition to the factors listed above, an organized URL structure is important for today’s marketers, because it allows search engines to crawl from page-to-page on your website more easily, and makes navigation more efficient for visitors.
• On the other hand, off-page SEO requires usage of different techniques in the purpose of optimizing a website using external elements, which mostly includes link building and nurturing the reputation of your website. 
• The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking.
• Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website. Think of it as a grade, essentially. Websites with a higher domain authority receive preference in the search results, while websites with a lower domain authority are more likely to rank near the bottom. 
• While page ranking isn’t tied directly to the interactions on a social media post, social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares. 

On-page and off-page SEO work together to improve search engine rankings. By working on what you can control today—producing quality content that is supported by high-quality on-page SEO—you’ll be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO.

• 5. Blackhat SEO / Whitehat SEO / Greyhat SEO .
• Blackhat SEO consists of techniques, which are disapproved of by search engines and in some cases not tolerated, to the point that they can lead to a website being penalized, which means losing ranking or being completely removed from the search engine results. They revolve around deceiving or tricking the search engine and its algorithms into producing higher rankings and better results for the website.
• Refer the other 2 by yourself ..(Home work) ..

Read balance from the blog of codstech https://www.codstech.org/

How to add an image Slider For Blogger

<style type="text/css"> /* http://dimpost.com */ #sliderFrame { position: relative; width: 700px; margin: 0 auto 40px; } #slider { width: 700px; height: 306px; /* Make it the same size as your images */ background: #fff url(http://4.bp.blogspot.com/-aVGCcclfKQo/UR-T3vxFAMI/AAAAAAAABm8/ncwIfUdoLIw/s1600/loading.gif) no-repeat 50% 50%; position: relative; margin: 0 auto; /*make the image slider center-aligned */ -webkit-box-shadow: 0px 1px 5px #999999; -moz-box-shadow: 0px 1px 5px #999999; box-shadow: 0px 1px 5px #999999; } #slider img { position: absolute; border: none; display: none; } /* the link style (if an image is wrapped in a link) */ #slider a.imgLink { z-index: 2; display: none; position: absolute; top: 0px; left: 0px; border: 0; padding: 0; margin: 0; width: 100%; height: 100%; } /* Caption styles */ div.mc-caption-bg, div.mc-caption-bg2 { position: absolute; width: 100%; height: auto; padding: 0; left: 0px; bottom: 15px; z-index: 3; overflow: hidden; font-size: 0; } div.mc-caption-bg { background-color: black; } div.mc-caption { font: bold 14px/20px Arial; color: #EEE; z-index: 4; padding: 10px 0; text-align: center; } div.mc-caption a { color: #FB0; } div.mc-caption a:hover { color: #DA0; } /* ------ built-in navigation bullets wrapper ------*/ div.navBulletsWrapper { top: 320px; left: 280px; /* Its position is relative to the #slider */ width: 150px; background: none; padding-left: 20px; position: relative; z-index: 5; cursor: pointer; } /* each bullet */ div.navBulletsWrapper div { width: 11px; height: 11px; background: transparent url(http://3.bp.blogspot.com/-ZUaX5-lcCi4/UR-TzMXcpuI/AAAAAAAABm0/kokxtfFdNcU/s1600/bullet.png) no-repeat 0 0; float: left; overflow: hidden; vertical-align: middle; cursor: pointer; margin-right: 11px; /* distance between each bullet*/ _position: relative; /*IE6 hack*/ } div.navBulletsWrapper div.active { background-position: 0 -11px; } .intro { bottom: 0; color: rgba(0, 0, 0, 0.2); font-size: 16px; position: absolute; right: 0; text-decoration: none; z-index: 99999; } /* --------- Others ------- */ #slider { -webkit-transform: translate3d(0, 0, 0); transform: translate3d(0, 0, 0); -ms-transform: translate3d(0, 0, 0); -moz-transform: translate3d(0, 0, 0); -o-transform: translate3d(0, 0, 0); } </style> <script src="http://project.dimpost.com/image-slider/js-image-slider.js" type="text/javascript"></script> <div id="sliderFrame"> <div id="slider"> <a href="#"><img src="http://3.bp.blogspot.com/-1LayoXAEu_Y/UR-VGlIl8eI/AAAAAAAABnI/yI0SkxYfRsc/s1600/image-slider-1.jpg" alt="#htmlcaption1" /></a> <a href="#"><img src="http://3.bp.blogspot.com/-eOR0aaChxAw/UR-VGiVnp1I/AAAAAAAABnM/_bIC8_EisxQ/s1600/image-slider-2.jpg" alt="Go UP!" /></a> <a href="#"><img src="http://4.bp.blogspot.com/-5NisCPe6tEc/UR-VGfF8_8I/AAAAAAAABnE/kUtLaL3SzWE/s1600/image-slider-3.jpg" alt="Pure Javascript. No jQuery. No flash." /></a> <a href="#"><img src="http://2.bp.blogspot.com/-gl-HJvghglA/UR-VK7FgIBI/AAAAAAAABnc/EfjVW6e1nz4/s1600/image-slider-4.jpg" alt="#htmlcaption2" /></a> <a href="#"><img src="http://1.bp.blogspot.com/-qkKwbfW234Y/UR-VLZRV6hI/AAAAAAAABnk/pO5-b99UmGo/s1600/image-slider-5.jpg" alt="Stay Connected" /></a> </div> <div id="htmlcaption1" style="display: none;"> Image Slider by <a href="http://dimpost.com/" target="_blank">DIMPost.com</a> </div> <div id="htmlcaption2" style="display: none;"> <a href="http://www.w3schools.com/css/" target="_blank">CSS</a> <a href="http://www.w3schools.com/js/default.asp" target="_blank">JavaScript</a> Rocks. </div> </div>

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How to add a picture (Slider Image) through HTML theme (In blog)

1. Sign in to Blogger
2. Select you blog and click POST --> New POST
3. Insert Image 
4. Set the image as "Original Size"
5. Right click the image and select " Copy Image Address"

After the above steps , go back and follow the below steps .

1. click Theme --> Edit HTML , select the slider image portion in code .
2. You may find a code like this , and enter the image address you saved before .

src='YOUR IMAGE ADDRESS'/></a>

How to change the blogger sidebar gadget shape ?

Read from here

Take Theme --> Customize --> Advanced --> Add CSS

Copy the code there .
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.Label li {
background: linear-gradient(to bottom, #6B6B6B 0%, #6B6B6B 4%, #333333 1%, #2B2B2B 100%) repeat scroll 0 0 transparent;
border: 1px solid;
border-radius: 6px 6px 6px 6px;
float: left;
font-size: 116%;
list-style: none outside none;
margin: 2px;
padding: 4px;
transition: all 0.3s ease 0s;
}
.Label li:hover {
transform: rotate(351deg) scale(1.7);
}
.Label a {
color: #fff;
text-decoration: none;
}

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How to add autoplay and a loop to a Youtube video on HTML?

1. On a computer, go to the YouTube video that you want to embed.
2. Under the video, click Share .
3. Click Embed.
4. From the box that appears, copy the HTML code.
5. Paste the code into your blog or website HTML.

To allow your video to auto play use this src="code?rel=0&amp;controls=0&amp;showinfo=0;autoplay=1&mute=1" as well as having allow="autoplay; encrypted-media" in your code.

Use the steps above to embed your video through youtube first and then add the autoplay=1 to your video url.

Example :

Youtube code
<iframe width="560" height="315" src="https://www.youtube.com/embed/byaVF9RwyR0" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>	<iframe width="1" height="1" src="https://www.youtube.com/embed/byaVF9RwyR0? rel=0&amp;controls=0&amp;showinfo=0;autoplay=1&mute=0" frameborder="0" allow="autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Example : 

• <iframe width="1" height="1" src="https://www.youtube.com/embed/byaVF9RwyR0? rel=0&amp;controls=0&amp;showinfo=0;autoplay=1&mute=0" frameborder="0" allow="autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Sourse : here

Luminosity Masks

Luminosity Masks is a type of selection in Photoshop . But theywon’t be found in any menu.

When you make an adjustment through a Brights Luminosity Mask, only the brighter areas of the image will be affected while the darker and midtone pixels will be left untouched.

There are a few different ways to create Luminosity Masks . One simplest method is given below :

A : Creating the Brights Luminosity Mask

• The first Luminosity Mask we’ll create is the Brights mask . It targets only the pixels that are considered more than 50% bright. 
• Here , only the brighter areas of the image will be affected while the darker and midtone pixels will be left untouched.

1. Open the image in photoshop 

Picture -1 (Original Picture)

2. Press Ctrl + Click in the RGB thumbnail in the Channels Tab (Window --> Channel).

You can see the selection of some of the areas . 

Picture  - 2  

• Whatever you do with this picture , only the brighter areas of the image will be affected while the darker and midtone pixels will be left untouched.
• The initial selection created by Ctrl+ clicking on the RGB thumbnail targeted every pixel brighter than 50% white. 

3. Save the selection by clicking the Select --> Save selection as channel icon. The selection is now saved as a channel and given the name A1.

4. Double Click the name of your new channel “A1” and you can see channel options like : 

5. Press Ctrl+ D to deselect the selection .
6. Output :

That’s it; you’ve now created your first Luminosity Mask!

B : Creating the Dark Luminosity Mask

Here , the process is almost the same as for Brights one,  but you need to invert the selection:

1. Open the image in photoshop 
2. Press Ctrl + Click in the RGB thumbnail in the Channels Tab (Window --> Channel) 

(Step 1 and 2 are same as above)

     3. Ctrl + Shift + i  (Or, Select --> Inverse) to invert the selection .Then you can see that the inverse selection as,

Picture - 3 

4. Save the selection by clicking the Select --> Save selection as channel icon. The selection is now saved as a channel and given the name A2.

(Notice that A1 is White Luminosity Mask and A2 is Dark Luminosity Mask)

5. Press Ctrl+ D to deselect the selection .

6. Output :

Now you’ve created a Darkst Luminosity Mask!

C : Compare A and B

• The initial selection created by Ctrl+ clicking on the RGB thumbnail targeted every pixel brighter than 50% white. 
• Since we wanted exactly the opposite (everything darker than 50% black), we inverted the selection before saving.
• In the Brights mask, all the bright areas are white or some shade of it, while in the Darks mask all the dark parts are white.

C : Creating the Midtone Luminosity Mask

• We need both Brights one and Dark one to make it.
• Basically, midtones are all the pixels that weren’t selected in Brights one and Dark one . To create the Midtones mask, we’ll take the entire image and just subtract out the brights and darks.

1. Select the entire Image ( Ctrl A)
2. Subtract Bright one (Ctrl+ alt + click on the ‘Bright one’ channel’s thumbnail)

3. Subtract Dark one (Ctrl+ alt + click on the ‘Dark one’ channel’s thumbnail)

4. Save selection and rename the new channel to ‘Midtones 1’.

Let’s recap what just happened: We started by selecting all the pixels, then removing pixels that are brighter than 50% white and then those darker than 50% black. That left us with the first (and narrowest) selection of the Midtones; the mask targets pixels that are neither dark nor bright.

You can activate one by Ctrl+ clicking on its thumbnail.